How I Wrote A Sales Letter In 4 Hours!
I’m a really happy hector today! Here’s why… 10am this morning, I get a Skype call from an online buddy of mine, Colin Fu…
He’s just finished writing a sales letter and wants me to take a quick scan and give him some feedback.
At this point I should tell tell you that I’ve been quietly writing copy for off line companies in my home town for a good year now, so I’ve gathered a little experience in that area…
I’m no Gary Halbert, that’s for sure but I can write up a storm and do some simple design when I put my mind to it. That leads me nicely into the Skype call with Colin…
It went something like this: "Hey Stew, check out my copy man, I wrote it myself! - What do you think?" "Hmm! Good stuff, you’re certainly getting better, the last one was terrible!" 
We laughed!
Let me re-write your headline for you Col, thats the least I can do for you."
Long story short…
Four hours later, Colin’s sales letter has gone from this (which he wrote):
http://askstewartalexander.com/googlesecret/
To this:
http://askstewartalexander.com/17secrets
And that’s why I’m so pleased with myself today…
Until today, I’ve never written a first draft sales letter in one day.
But I’ve never really focussed on getting the job done as much as I did today…
No phones, no emails, no forum posting or chats… just pure revenue generating action. Well that’s not quite accurate, I did it for free as Colin is a great buddy of mine who works his butt off at internet marketing and I wanted to help him out.
So what’s the lesson in this?
Three words…
FOCUS, FOCUS, FOCUS!
Thanks for stopping by, have fantastic day and talk to you soon.
Stewart
P.S. Don’t forget to leave your comments below. I’d really appreciate that.